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BMW Earns “2010 TOP SAFETY PICK” Award for 5 Series Sedan

5 Series Receives Highest Rating of “Good” for Frontal Offset, Roof Strength, Side Impact and Rear Crash Protection in IIHS Tests

Woodcliff Lake, NJ – July 29, 2010… BMW of North America today announced that the Insurance Institute for Highway Safety (IIHS) declared the 2011 BMW 5 Series Sedan a 2010 Top Safety Pick. The new 5 Series earned the top rating of “Good” based on its performance in each of the Institute’s crash tests.

Receiving the 2010 Top Safety Pick for the 2011 BMW 5 Series Sedan is one of numerous awards BMW has earned from the IIHS over the years. In fact, as a result of tests conducted in 2008, the 2009 BMW 3 Series Sedan, as well as the X3 and X5 Sports Activity Vehicles® earned the IIHS Top Safety Pick.

“Safety has long been a priority for BMW, so earning a Top Safety Pick from IIHS means a great deal,” said Jim O’Donnell, president of BMW of North America, LLC. “The press has praised the car, and our consumers have eagerly awaited its arrival in showrooms. This award demonstrates that we left no stone unturned in the development of the all-new 2011 5 Series Sedan.”

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Inside Track - August 2010

Joy Tees Off: The 2010 BMW Championship

The Ultimate Driving Machine® Comes to the Green

It’s a rich heritage that began in 1899 with the Western Golf Association’s first competition. And now, the tradition continues with the 2010 BMW Championship – an exciting event that’s sure to showcase some of the year’s best professional golf performances.

From September 6 to 12, Cog Hill Golf and Country Club in the Chicago suburb of Lemont, IL, will once again host the top 70 players in the world at the BMW Championship. Former participants have included Phil Mickelson, Vijay Singh, Ernie Els, Sergio Garcia, Camilo Villegas and defending champion, Tiger Woods.

For a select few, however, the fun doesn’t end with riveting spectatorship. Thanks to several unique contests open exclusively to BMW owners, a handful of lucky winners will enjoy special accommodations at the tournament and play a round on one of the country’s premiere courses – even teeing off with their heroes.

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BMW Group Announces Six-Year Partnership with United States Olympic Committee

Partnership Includes Support of USA Bobsled & Skeleton, US Speedskating, USA Swimming, USA Track & Field

Woodcliff Lake, NJ – July 26, 2010... BMW Group announced today it will be the Official Mobility Partner of the United States Olympic Committee (USOC) from now through 2016. BMW Group will also be the Official Mobility Partner of four National Governing Bodies (NGBs): USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field.

Jack Pitney, Vice President of Marketing for BMW of North America, USOC Chief Marketing Officer Lisa Baird and short track speedskater Apolo Anton Ohno, the most decorated U.S. winter Olympian of all time, were all in New York City to make the partnership announcement.

This multi-million dollar agreement goes beyond financial support to also provide the USOC with fundraising opportunities and the four individual NGBs with BMW Group technical expertise. BMW Group will use its experts, deep technology base and facilities to help the Olympic and Paralympic Teams improve their training and performance. An example of this has been the company’s work with BMW ORACLE Racing to improve its performance. BMW Group’s expertise in light weight construction and aerodynamics helped the BMW Oracle Racing Team design a technically advanced yacht that won the America’s Cup sailing competition this year.

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